Vruit is a sex toy set for self-insemination that offers an alternative to artificial insemination by medical professionals. The use of Vruit allows for a sensual and relaxed choreography for all involved – from sperm donation to the actual insemination. This makes self-insemination as easy as conception through heteronormative sex.
Vruit is for everyone but plays a particularly important role for queer people and singles, as they often have to bear the high costs of fertility treatment on their own due to a lack of funding. Moreover, it happens that some fertility clinics refuse to treat queer and single people. 
Through Vruit, people can realise their dream and desire to have children in a self-determined way. Divers family constellations can be the results – from co-parenthoods to rainbow families.